Reel Talk: How to Capture and Edit Content
The idea of filming content and turning it into a reel can feel… overwhelming. Where do you even start? Do you need a tripod? A fancy camera? Hours of editing skills?
Good news, you don’t! A camera crew isn’t needed to make scroll-worthy content. You just need your phone, a little bit of planning, and a few tricks up your sleeve.
Step 1: Capture the Moment
Think less production studio and more real life, people love authentic content. That means your morning coffee setup, your messy desk while you’re in the zone, or that little behind-the-scenes peek of what your workday actually looks like.
Lighting is your BFF: Face a window or stand outside. Natural light > everything.
Angles matter: Prop your phone up, tilt it slightly, and test a few shots until it feels good.
Get variety: Take short clips (3–5 seconds) of different angles. You’ll thank yourself later when editing.
Pro tip: record more than you think you’ll need. Future you will be grateful.
Step 2: Editing Made Easy
Here’s where most people freeze up, but editing doesn’t have to be scary.
Pick your app: Instagram’s or TikTok’s built-in editor works great, but if you want extra control, try CapCut.
Keep it snappy: Short clips keep attention. Aim to trim things down so your reel stays under 1 minute.
Match the beat: Choose a trending audio and line up your cuts with the rhythm. It makes your reel instantly more engaging.
Add text: Highlight the key point of your reel with short, bold captions. Be sure not to overload, just enough for people scrolling with the sound off.
Step 3: Don’t Overthink It
Your audience isn’t looking for perfection, they want connection. That means it’s better to post something a little scrappy than to never post at all.
Think progress > perfection. Show up, experiment and have fun with it.
If the thought of filming and editing still makes your head spin, we’ve got you. At Maranta Copy Co, we handle the whole process for you, from capturing the content to turning it into reels that fit your brand perfectly.
Want to learn how to do it yourself? We also offer one-on-one education courses or group workshops tailored for your company or organization.
Ready to take the next step? Connect with us here!