Bestie, Your Copy Doesn’t Have to Be Mid
Let’s be honest, building a personal brand can feel like a full-time job. You’re trying to show up everywhere; LinkedIn, Instagram, Facebook, TikTok, maybe even your blog or YouTube channel. On top of that, you’re juggling other projects and the daily grind of running your business.
That’s a lot of pressure to create content, and it’s easy to get stuck between two extremes:
Posting just to get something out there (helloooo generic captions).
Obsessing over every word until you burn out.
You don’t need to choose between “blah” content and 14-hour days. AI can help you do better work faster, without losing your voice.
A couple of years ago, a lot of us rolled our eyes at AI. Could it really write anything worth sharing? Would it replace creatives altogether?
What most of us found is the opposite. AI isn’t a replacement for creativity, it’s a tool that helps you scale it. When you combine your ideas, expertise, and brand voice with AI’s speed, you suddenly unlock the best of both worlds.
How to Actually Use AI for Social Media Copy
The mistake most people make is that they treat AI like a shortcut to do all the work for them. That’s how you end up with flat, lifeless captions no one wants to read.
Instead, think of AI as a creative partner. The magic happens when you give it direction and use it for things such as:
Brainstorm hooks and headlines
Polish copy for clarity and flow
Test different tones or styles
Notice what’s missing? “Write my post from start to finish.”
If you’re not sure where to start, here are a few AI prompts to try:
Brainstorm headline variations
“Give me 10 hooks based on this structure: [Achieve outcome] without [frustrating downside].”Analyze strong examples
“Here’s a caption I love. Tell me why it works and suggest three variations in the same style.”Experiment with tone
“Rewrite this in a witty/confident/professional voice.”
Great copy isn’t about stuffing in fancy words, it’s about connecting with the right audience in the right way. AI helps you get there faster, but it only shines when you give it substance to work with. Think of it like seasoning: sprinkle it in to bring out the flavor, not to replace the meal entirely.
The Bottom Line
AI isn’t here to replace you, it’s here to support you. When you pair your creativity with the right AI prompts, you can write copy that actually sounds like you, while cutting your time in half.
So the next time you’re staring at a blank caption box? Don’t panic. Let AI give you a starting point, then polish it with your voice and ideas.
If learning your brand voice or creating scroll-stopping content still feels overwhelming, don’t worry, Maranta Copy Co. has you covered. Consider us your go-to hype team for content that sounds like you and connects with your people!
If you'd rather learn the ropes yourself, we offer both one-on-one education courses or group workshops tailored for your company or organization.
Want to chat? Reach out here.