Your Instagram Just Got Searchable: What It Means for Your Business

🚨Something big just happened, and if your business posts on Instagram, you need to know.

For the first time, Google and AI tools like ChatGPT can now surface Instagram content in search results.

This is not a trend. This is a strategy shift.

At Maranta Copy Co., we’ve been building content systems with SEO and longevity in mind long before this integration. Now it matters more than ever.

Here’s what we want you to know:

📍1. Make your Instagram visible to search engines

Turn this on:

Settings → Account → Sharing & visibility → Content visibility → Toggle ON “Allow search engines to show your photos and videos”

This allows your content to show up in Google searches, not just feeds.

💬 2. Use keywords that actually help people find you

Not just hashtags or fluff. Use real phrases people search for. Examples:

    •    Physical therapy Panama City Beach

    •    Engagement rings in Port St. Joe

    •    Water damage restoration near me

    •    Homes for sale in [your city]

    •    Gift shop in [your town]

If you’re a Maranta client, your captions are already doing this.

📍 3. Always tag your location

Geo-tags help Google and Instagram know exactly where your content belongs. It’s a simple move that drives local visibility.

🎥 4. Make your Reel covers searchable

Skip the pretty script. Use clear, real words on your covers. Treat them like headlines, not just design.

Yes, use alt text. You’ll find it in your advanced settings. Google reads it and uses it to help rank your content.

🧠 5. Do a little recon

Search “[your service] + [your city]” and look at what shows up. Reels? Blogs? Photos with location tags? That’s how you reverse engineer your strategy. It’s how we do it for law firms, jewelers, restoration companies, and realtors alike.

This isn’t new for us. We’ve already been building client strategies around visibility, value, and longevity.

Now Instagram and Google are finally catching up.

Let your content work harder than your schedule does.

If you’re not sure what to say or how to make it all connect, that’s where we come in!