So You Want a Brand That Actually Sticks? Here’s What You Should Know.
There was a time when branding meant choosing a beige color palette, posting twice a week about your “why,” and pretending you liked Canva carousels more than your dog.
If you’re ready to build a brand that actually stands out, not just another voice in the algorithm void, here are our go-to moves, Maranta style:
1. Root it in something real.
If your brand doesn’t have a spine, no amount of aesthetic will save it. You need something deeper than “serving value” or “building community.” (Translation: you need an actual point.)
What do you believe in, what really matters to you or quietly drives you up the wall? That’s your foundation. That’s where your brand grows from. Everything else? Just extra flair.
2. Your voice > your niche.
Your niche matters, but your voice? That’s what makes people stay. That’s what makes them feel something. It’s not about being loud. It’s about being clear. You can whisper and still command the room, if what you’re saying actually matters.
At Maranta, we don’t just capture your voice, we amplify it. Bold and completely true to you.
3. Be more than just “a vibe.”
Pretty posts are nice, but they’re not a plan. Your audience wants something real and that makes them stop, think, smile, or scroll back.
That might look like:
A fresh take on something they thought they already knew
A behind-the-scenes peek that isn’t polished
Actual insight that doesn’t sound like ChatGPT on a sugar high
Lead with real insight, layer in your personality, and share with purpose, not just because it’s Tuesday and you haven’t posted yet.
4. Create an experience, not just a brand.
The most memorable brands don’t just show up, they pull you in. It’s not about having a logo and a tagline. It’s about crafting a vibe, a feeling, a whole world your audience wants to be part of.
From your voice and visuals to your content and quirks, everything should feel unmistakably you. When someone lands on your page, the goal is for them to think: “Okay wait… why does this feel like it was made for me?”
5. Let them see you (even if it’s not your face).
You don’t have to be front and center if that’s not your thing, but your personality, humor, and perspective? That needs to be in the room.
Maybe that’s:
A newsletter that feels like a convo with your best friend
Lo-fi videos that show the actual mess behind the magic
A “day in the life” with more coffee spills than color-coded calendars
Whatever the format, let your audience meet the human behind the handle.
6. Sell with heart, not hype.
Want to make money doing what you love? Absolutely; but meaningful sales don’t come from pressure or performance, they come from connection.
Show up with something real, speak from experience, and build trust. When it’s time to make the offer, it won’t feel forced, it’ll feel like the next natural step.
Selling doesn’t have to be pushy. It should feel like an invitation!
7. Platforms are temporary. Your message is forever.
Social platforms come and go. Instagram could change its algorithm overnight. TikTok might vanish from your phone next week. But your website? That’s your home base. Your newsletter? That’s your cozy corner where the right people pull up a chair.
When you own the space, you own the connection. So build something stable. Something lasting. Something that doesn’t disappear every time the algorithm throws a tantrum.
8. Don’t brand yourself into burnout.
If your brand starts to feel more like a box than a fit, it’s probably time to stretch, shift, or redesign the whole thing.
You’re allowed to evolve. You’re allowed to change your mind. You’re allowed to reintroduce yourself like Beyoncé in 2003.
Your brand should grow with you, expansive, energizing, maybe even a little unhinged (in the best way). Reinvention isn’t something to fear. It’s part of the process.
9. So, what now?
At Maranta Copy Co., we’re not here to box you in. We’re here to help you break out, with words that feel like yours, and strategy that’s anything but cookie-cutter.
When you're ready to build a brand that feels like you, not a carbon copy, you know where to find us. 💋