How to Keep Your Brand PHABULOUS Without Losing Your Mind
(Or your voice. Or your time. Or your will to ever log into Instagram again.)
At Maranta Copy Co., we get it—running a business and showing up online is basically a full-time job in itself, but your content shouldn’t feel like a second career (or your villain origin story). Here's how to stay visible, keep your voice consistent, and still have time for a dance break or three.
1. Build a brand voice that actually sounds like you.
Your audience doesn’t want to read another post that sounds like it came straight out of a corporate handbook from 2011. They want YOU. Your quirks, your flair, your “this probably wasn’t spell-checked but it was real” energy.
So here’s the deal:
Speak how you write.
Write how you speak.
If your voice includes weird little phrases, chaotic punctuation, or emojis? Well keep it!
When your copy sounds like you, your people recognize it instantly. That’s where trust begins and where conversions sneak in like magic.
2. Root your content in real strategy.
If your content doesn’t have a job, why are you giving it screen time? To keep things aligned (and avoid burnout), focus your content around three intentional roles. We like to think of them like this:
Teach Something – Share something useful. Teach your audience about your process, your product, your industry, or that oddly specific thing you’re an expert in. If it helps them think, do, or see differently, it’s doing its job.
Show Some Personality – Give us the quirks. The behind-the-scenes. The messy middle. This is where your brand becomes human, relatable, and memorable. Because connection beats perfection every time.
Seal the Deal – Highlight your offer, show a transformation, share a client win, or walk someone through the next step. If you’ve built trust through education and connection, conversion becomes natural, not pushy.
Rotate through these roles, and your content won’t just fill the feed, it’ll build trust, start conversations, and get results.
3. Copy it once, then multiply it like magic.
Write once, repurpose everywhere.
That newsletter you just sent? It’s also:
A LinkedIn post (pull a quote)
An Instagram carousel (break down the tips)
A blog post (expand it)
A Reel script (record it)
You're not being lazy, you're being legendary. ✨
4. Forget constant. Focus on consistent.
Showing up everywhere, all the time, with viral sounds and flawless captions? That’s not a content plan, that’s a shortcut to burnout. Let’s be honest, no one’s building their best brand story while stress-scrolling at midnight.
The truth? You don’t need to be everywhere. You don’t need to post every day. You just need to show up on purpose.
Ask yourself:
Where do I actually enjoy creating content?
How often can I show up without stretching myself too thin?
What can I repurpose instead of reinventing the wheel?
Here’s the kicker: timeless content performs longer.
Trust builds over time, not overnight and consistent, helpful content is what keeps them coming back.
5. You don’t have to do it all alone.
You know how your copy always gets pushed to the bottom of the to-do list? Right between “clean out inbox” and “figure out what to post next”? Yeah. That’s where we come in.
At Maranta Copy Co., we craft content that feels like you, help you actually connect with your target audience, and make your marketing feel less like a chore and more like a celebration!🎉
Your brand doesn’t need to shout to stand out. It needs to be clear, confident, and unmistakably YOU. We’re here to help you do just that while keeping things light, lovely, and a little bit legendary.
Need help channeling your voice into words that actually work? Let’s make marketing magic together. 💫